Lake Club
Bringing an established club's activities and facilities to life through engaging print design.
Brochure Design · Print Layout · Promotional Materials
The Project
The Lake Club is a family-focused recreational club in Wilton, Connecticut, that offers tennis, swimming, fishing, platform tennis and a wide range of social activities in a beautiful lakeside setting.
Working with the club's existing branding, copy and photography, I designed a multi-page membership brochure showcasing its facilities, programmes and community. The challenge was to accommodate a considerable amount of information while creating a publication that felt lively, welcoming, and easy to navigate.
The Design
The brochure combines large, engaging photographs with varied page layouts, giving each of the club's activities its own visual identity while maintaining a consistent overall design. I also designed a complementary promotional postcard for the club's autumn open house, adapting the established visual style into a concise, event-focused format.
Together, the pieces demonstrate how thoughtful editorial layout can bring existing content to life and create attractive, practical marketing materials.
An Ongoing Relationship
The Lake Club returns each year for updates to its materials, including changes to the brochure's content, refreshed photography and an updated promotional postcard. This ongoing relationship allows the club to keep its communications current while maintaining a consistent, recognisable visual identity. It's a good example of how thoughtful print design can provide a lasting foundation for an organisation's communications, with the flexibility to evolve as its needs change.
What the client said:
“I’ve worked with Sarah at Beach Creative for several years on marketing materials for our Tennis and Swim Club, where I serve on the Board as Membership Chair. Our first project together was to create a brochure that highlighted the Club’s values and showcased our tennis and swim assets, through descriptive text and compelling images. Sarah suggested a creatively-sized piece that would stand out, and immediately led the charge in sharing mockups for my review and input. Her work was timely, affordable and highly effective - I receive positive feedback on it regularly! Sarah was incredibly easy to work with and I recommend her services highly. We also developed a secondary piece together - a mailer announcing Open Houses, and she went out of her way to meet my last-minute requests!”