Brand and logos
Brand & Identity: Crafting Visual Stories That Connect
Whether you’re a new venture, an established business, or a community group, Beach Creative works with you to create a brand identity that reflects your values, engages your audience, and grows with you.
Branding is more than just a logo - it’s the visual language of your business, the palette that tells your story, and the consistency that builds trust. Beach Creative partners with organisations of all sizes to define, refine, or refresh your brand identity. From colour palettes and typography to logos, stationery, and visual guidelines, we make sure your brand is cohesive, recognisable, and ready to shine across all platforms.
How we help
Brand Discovery & Strategy
Understanding your business, goals, and audience
Translating values into visuals and tone
Positioning your brand for your market
Logo Design
Concept development and iterations
Handcrafted logos that reflect your identity
Flexible delivery for digital and print
Visual Identity
Colour palettes, fonts, and imagery guidelines
Stationery, business cards, and collateral
Templates for consistency across platforms
Flexible Support
Short projects or full-scale identity development
Work alongside your team or independently take ownership
Our Packages in Brief
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Starter Brand Package
Who it’s for:
Small businesses or community groups needing a logo and basic colour palette.
Includes:
2–3 logo concepts, one colour palette, basic typography guidance, handover files.
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Growth Brand Package
Who it’s for:
Growing organisations that want a full identity system to support marketing and communications.
Includes:
Multiple logo options, expanded colour palette, typography, brand usage guidelines, stationery templates.
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Complete Brand Package
Who it’s for:
Organisations needing a fully integrated brand identity across multiple touchpoints.
Includes:Bespoke logo, full colour palette, typography, stationery, visual guidelines, and templates for social media and marketing materials.
Every project is tailored to your needs — Beach Creative works with you to make sure your brand is consistent, recognisable, and ready to grow.
Case Studies
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LIPS – Rutland Investment Group
Challenge: LIPS is a social investment group for retirees in Rutland. They needed a visual identity that reflected their community spirit and the rural English setting.
Solution: Beach Creative developed a bespoke logo using soft, earthy tones inspired by the local landscape. A complementary colour palette and typography guidelines were created to ensure consistent use across stationery, communications, and future materials.
Result: A welcoming, distinctive brand that visually communicates LIPS’s ethos, supports community engagement, and provides a foundation for all future communications.
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Marcia Formica – Personal Brand & Sub-Brands
Challenge: Marcia needed a cohesive brand that could encompass multiple areas of her work — her book, blog, and creative consultancy — while ensuring each sub-brand felt connected but distinct.
Solution: Beach Creative developed a master brand system and created sub-brands for each area of her work, with logos, colour palettes, and typography that shared visual cues. This allowed each project to have its own identity while maintaining an overarching brand coherence.
Result: A flexible brand framework that visually unites all aspects of Marcia’s work, making it easy for audiences to recognise her projects and engage with her content across platforms.
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A Better Chance Wilton – Event Branding
Challenge: A Better Chance Wilton needed branding for key fundraising events, including their 25-year gala and annual open house. The goal was to make each event feel special, recognisable, and aligned with the organisation’s mission.
Solution: Beach Creative designed logos, visual motifs, and colour palettes for each event, ensuring they were visually connected to the organisation’s overall brand. Event materials included invitations, posters, digital graphics, and signage, all maintaining a cohesive look.
Result: Highly recognisable, professional event branding that enhanced visibility, supported fundraising goals, and gave the organisation a polished, memorable presence for attendees and donors.
More brand work examples
“I really enjoyed working with Sarah on my website’s design and company’s branding. She is very professional, has a great attention to detail and is very creative. In addition Sarah is very easy to work with, always available, totally supportive and kept me on task.”
Testimonials
“Working with Sarah has transformed our social media presence. Her strategy and content creation has helped us reach new audiences and increase engagement in ways we hadn’t thought possible. Working with Sarah has made the whole process easy and stress-free.”
“Working with Sarah has transformed our social media presence. Her strategy and content creation has helped us reach new audiences and increase engagement in ways we hadn’t thought possible. Working with Sarah has made the whole process easy and stress-free.”
